I’m a graphic designer with experience spanning CPG packaging, experiential marketing, and large-scale brand activations. My work focuses on translating bold brand systems into real-world applications, from retail packaging and production files to environmental graphics, event signage, and promotional merchandise. I’ve contributed to national and international campaigns for beverage brands like Four Loko and Mamitas, supporting flavor launches, market expansions, and experiential partnerships across retail, live events, and on-premise environments.
Throughout my career, I’ve worked closely with marketing, production, and fabrication teams to ensure designs move seamlessly from concept to execution. I bring a strong understanding of production realities, scale, and visibility, designing work that not only looks compelling but performs in fast-paced, high-traffic settings. Whether building packaging systems, campaign visuals, or experiential assets, my approach centers on clarity, impact, and creating brand moments that connect with people where they actually encounter them.