A full flavor-launch design system for Four Loko Jackpot, including packaging, promotional visuals, campaign support materials, and branded merchandise.

New flavor launches are critical moments for CPG brands, often driving short-term sales spikes and renewed attention at retail. Strong launch visuals help products stand out during the most important trial window.

In addition to packaging and campaign assets, custom merchandise such as hoodies, hats, and branded playing cards was designed to extend the Jackpot visual identity into experiential and promotional touchpoints.

Together, these elements created a cohesive, high-energy campaign that maximized shelf impact, supported distributor sell-in, and generated excitement around a limited-time release across both retail and live brand moments.