Four Loko Black Limited Time Flavor Release, United Kingdom & Ireland
Mamitas - Experiential Design ///
Mamitas - Experiential Design ///
Mamitas - Experiential Design ///
Mamitas - Experiential Design ///
Project Overview
Experiential and event design supporting Mamitas, a tequila-based ready-to-drink brand, across live activations and promotional environments.
The RTD alcohol category has been one of the fastest-growing segments in beverage, with experiential marketing playing a major role in trial and brand education. Events allow consumers to sample, learn product differentiators, and form immediate brand associations.
This project focused on translating Mamitas’ premium-yet-approachable positioning into physical spaces that encouraged trial, social engagement, and brand recognition.
The RTD alcohol category has been one of the fastest-growing segments in beverage, with experiential marketing playing a major role in trial and brand education. Events allow consumers to sample, learn product differentiators, and form immediate brand associations.
This project focused on translating Mamitas’ premium-yet-approachable positioning into physical spaces that encouraged trial, social engagement, and brand recognition.
Mamitas Event Banners
Experiential Design
2024-2025
Event banners for Mamitas were designed to elevate brand presence within bar accounts and live venue environments. The graphics emphasized bold color, clear messaging, and strong brand recognition to stand out in crowded nightlife settings. As an experiential touchpoint, the banners helped reinforce Mamitas at the point of consumption, supporting on-premise visibility and driving brand awareness during high-traffic events.
Mamitas Everbank Stadium Bar Wrap
Experiential Design
Aug 2024
The Mamitas bar wrap at EverBank Stadium was designed to command attention in a high-traffic sports environment during live events. The wrap translated Mamitas’ bold, tropical branding into a large-scale on-premise application that remained legible, vibrant, and immersive within the stadium setting. As an experiential touchpoint, the installation embedded the brand directly into the fan experience, reinforcing visibility at the point of purchase while aligning Mamitas with premium sports and entertainment moments.
Mamitas Partner Event Posters
Experiential Design
2024-2026
Posters for Mamitas’ music festival partners were designed as experiential touchpoints that connected retail and on-site event engagement. The visuals prioritized bold color, clear hierarchy, and quick readability to drive sweepstakes and raffle participation in fast-moving environments. By promoting access to live music experiences, the posters helped extend Mamitas’ presence beyond the bar and into the broader festival moment.
Mamitas Vans Warped Tour Jumbotron Displays
Experiential Designer
2024-2026
Mamitas music festival jumbotron displays were designed to deliver high-impact brand moments at scale within live event environments. The visuals emphasized bold color, simplified messaging, and strong contrast to ensure clear visibility across large crowds and varying lighting conditions. As an experiential touchpoint, the jumbotron content reinforced Mamitas’ presence during peak festival moments, embedding the brand directly into the live music experience and amplifying awareness beyond traditional signage.
