Four Loko Black Limited Time Flavor Release, United Kingdom & Ireland
Four Loko - Experiential Design ///
Four Loko - Experiential Design ///
Four Loko - Experiential Design ///
Four Loko - Experiential Design ///
Project Overview
Experiential and event-driven design assets created to bring the Four Loko brand to life in physical spaces, including on-premise activations, promotional environments, and large-scale events.
Experiential marketing is proven to increase brand recall and emotional connection, particularly in lifestyle beverage categories. For alcohol brands, physical activations play a major role in driving brand affinity and social sharing.
This project translated Four Loko’s loud, irreverent brand personality into immersive physical experiences. Designed to attract attention, encourage engagement, and reinforce brand identity beyond the shelf.
Experiential marketing is proven to increase brand recall and emotional connection, particularly in lifestyle beverage categories. For alcohol brands, physical activations play a major role in driving brand affinity and social sharing.
This project translated Four Loko’s loud, irreverent brand personality into immersive physical experiences. Designed to attract attention, encourage engagement, and reinforce brand identity beyond the shelf.
Four Loko Activation Pop-Up Store
Production Design
Mar 2025
This work involved building and organizing print-ready production files for Four Loko’s 2025 activation build, ensuring all graphics translated accurately from concept to physical execution. Assets were prepared with precise specifications for scale, materials, and installation across large-format elements, signage, and environmental surfaces. By managing file accuracy and consistency across multiple components, the production work helped streamline fabrication, reduce on-site issues, and support a smooth, cohesive brand presence at the activation.
Four Loko Event POS
Experiential Design
2024-2026
Posters were designed for Four Loko’s music festival partners to promote sweepstakes and raffle ticket giveaways tied to live event experiences. The visuals were built to capture attention in fast-moving environments while clearly communicating entry mechanics and event value. As an experiential touchpoint, the posters helped bridge retail and live entertainment, driving participation and reinforcing Four Loko’s presence within festival culture.
Music festival jumbotron displays were designed to deliver bold, high-visibility brand moments in fast-paced, high-energy environments. The visuals prioritized scale, contrast, and motion-safe layouts to ensure clear readability from long distances and across large crowds. As an experiential touchpoint, the jumbotron content amplified brand presence during peak moments, reinforcing event partnerships while embedding the brand directly into the live festival experience.
Four Loko Jumbotron Displays
Brand Designer
2024-2026
