Four Loko Black Limited Time Flavor Release, United Kingdom & Ireland

Project Overview
Packaging and campaign design for the Four Loko Camo Innovation 2025 release, a bold flavor launch built to stand out through visual disruption.

Limited-edition packaging is a proven tactic for increasing urgency, collectability, and social sharing in CPG. High-contrast, unconventional designs help products break through clutter in both physical and digital retail spaces.

This project leaned heavily into visual experimentation while staying anchored to Four Loko’s recognizable brand language—supporting innovation without sacrificing brand recognition.
Four Loko Camo Truck Wrap
Brand / Production Design
Feb 2025
The Four Loko Camo truck wrap translated the flavor’s bold camouflage packaging into a mobile, high-visibility campaign asset. Designed to flow across complex vehicle surfaces, the wrap maximized contrast and scale to ensure strong readability at speed while reinforcing brand recognition. As a moving extension of the launch campaign, it amplified visibility beyond retail, turning the vehicle into a disruptive, attention-grabbing brand touchpoint.
Faze Clan x Four Loko Camo
Campaign Design
2025
This project focused on executing visual assets for the FaZe Clan and Four Loko Camo brand partnership, translating gaming culture into a cohesive and high-impact campaign. The design work integrated Four Loko’s bold camouflage system with FaZe Clan’s recognizable branding to create visuals that felt authentic across social, event, and promotional touchpoints. By aligning two culturally relevant brands through a unified visual language, the partnership helped expand awareness of the Camo launch and extend Four Loko’s presence into the gaming and creator space.
Four Loko Camo E-Vehicle Wrap
Brand / Production Design
Feb 2025
This electric vehicle taxi wrap applied Four Loko Camo’s bold camouflage aesthetic to a mobile, high-visibility format across Texas markets. The wrap was designed to adapt the aggressive patterning and vibrant color palette to the vehicle’s contours while maintaining strong readability in traffic and at speed. By bringing the Camo launch visuals onto an EV platform, the wrap extended the campaign beyond retail and events, turning everyday transportation into a disruptive, moving brand statement.