Four Loko Black Limited Time Flavor Release, United Kingdom & Ireland
Four Loko REMIX - CPG / Brand Design ///
Four Loko REMIX - CPG / Brand Design ///
Four Loko REMIX - CPG / Brand Design ///
Four Loko REMIX - CPG / Brand Design ///
Project Overview
Brand and packaging design for Four Loko Remix, a flavor-forward product extension aimed at refreshing the core lineup and re-engaging existing consumers.
Flavor innovation is a key growth lever in the flavored malt beverage category. Limited and variant-driven releases help brands stay culturally relevant while driving repeat purchases from existing fans.
This project emphasized bold visual differentiation while remaining unmistakably Four Loko—supporting lineup expansion without diluting brand equity.
Flavor innovation is a key growth lever in the flavored malt beverage category. Limited and variant-driven releases help brands stay culturally relevant while driving repeat purchases from existing fans.
This project emphasized bold visual differentiation while remaining unmistakably Four Loko—supporting lineup expansion without diluting brand equity.
Four Loko REMIX Tetra Pack
Brand / CPG Design
Apr 2025
Four Loko Remix marked the evolution of the brand’s visual identity as the product transitioned from cans to a tetra pack format, creating the opportunity to introduce a new custom “Remix” type treatment. The design focused on building a typographic system that felt bold and energetic while working within the unique proportions and panel structure of the tetra. By developing the Remix typography specifically for this format, the packaging established a clear visual identity across production art and shelf presentation, strengthening brand recognition and supporting Four Loko’s expansion into new, convenience-focused packaging.
