Four Loko Black Limited Time Flavor Release, United Kingdom & Ireland
Four Loko UK/IE - CPG Design ///
Four Loko UK/IE - CPG Design ///
Four Loko UK/IE - CPG Design ///
Four Loko UK/IE - CPG Design ///
Project Overview
Packaging and production design supporting Four Loko’s expansion into the UK and Ireland markets, adapting a bold U.S. brand identity for international regulatory requirements and retail environments.
International CPG expansion requires packaging that balances brand consistency with compliance and cultural nuance. Alcohol packaging plays a critical role in first-time trial, especially in convenience and off-license retail settings where shelf competition is intense.This work supported market entry by ensuring packaging clarity, regulatory accuracy, and strong shelf presence. Key factors that influence trial and velocity in new international markets.
International CPG expansion requires packaging that balances brand consistency with compliance and cultural nuance. Alcohol packaging plays a critical role in first-time trial, especially in convenience and off-license retail settings where shelf competition is intense.This work supported market entry by ensuring packaging clarity, regulatory accuracy, and strong shelf presence. Key factors that influence trial and velocity in new international markets.
Four Loko Black
CPG Design
Nov 2024
For this limited-edition Four Loko Black launch, I developed a visual system that elevates the kiwi-flavored can into an unmistakable shelf presence. Drawing on high-contrast color, maximal form, and unified campaign graphics, the design delivers both brand consistency and market differentiation. This work demonstrates how thoughtful packaging can propel consumer curiosity, support seasonal product excitement, and enhance retail performance in competitive off-licence and convenience environments.
Four Loko Hawaii
CPG Design
Apr 2025
Four Loko Hawaii is a bold, tropical-inspired addition to Four Loko’s ready-to-drink line, blending juicy pineapple and tart raspberry into the brand’s signature 8.4% ABV, vodka-based recipe. Designed as a standout summer SKU with vibrant pink, yellow, and purple packaging, the Hawaii flavour extends Four Loko’s lineup to 10 variants and amplifies its presence in the RTD category — which continues to grow alongside consumer demand for bold, exotic flavor profiles. The launch supported seasonal visibility and festival activations while aligning with Four Loko’s reputation for high-impact, flavor-forward innovation.
Four Loko Camo Mango
CPG Designer
Mar 2025
Four Loko Camo for the UK and Ireland market pushes the brand’s visual identity into a more disruptive, pattern-driven space. The camouflage graphics and bold color palette were designed to immediately stand out in crowded RTD retail environments while staying unmistakably Four Loko. This limited release reinforces the brand’s reputation for visual experimentation and flavor innovation, using high-impact packaging to drive shelf visibility, brand recall, and consumer curiosity at the point of sale.
