Branding
EPL Maintenance & Construction is a small company that is capable of taking on large projects. Their original logo was a simple wordmark with three workers. This was created using a template so they could not claim the logo as their own. I was asked to recreate their branding in a new style while keeping it familiar. For their word mark I wanted something dynamic and active, much like their services that they provide.
My intentions for this branding was to make a design that felt sharp and precise for new clients to feel like they can depend on EPL's services. There were many variations that provided plenty of constructional context but the client leaned the most towards the nail variation
