The initial steps of my branding process were creating personas of potential and customers and thinking of common experiences before, during and after interacting with our product. This is to make an approachable product for unlikely consumers such as, individuals who are uneducated about skin care. This product is for those with sensitive skin and is backed by doctors. My intentions of this branding was to make a design system that is welcoming for those who are intimidated by the medicinal/pharmaceutical visuals of the original branding.